Own your story, so it can be told effectively.
Our brain trust connects thoughts, ideas and people
Tiger Lily Marketing is a strategic alliance of senior executives providing 360-degree, multi-platform branding and promotion services to clients across Canada and internationally.
As an agile, scalable and resourceful network of seasoned consultants, consider us a “when-needed” extension of your leadership team.
Whether you are closing a major business deal, navigating a crisis, branding or rebranding, or launching a marketing campaign, we’ll teach you how to OWN YOUR STORY, so it can be told effectively.
Together, our combined networks and decades of industry leadership will be channelled to recommend, design and deliver the best of what you need—and none of what you don’t.
Media and Marketing Savvy
The depth and diversity of our experience supporting so many industries and organizations is a valuable asset to leadership teams who want to ensure their planning and decision-making is well-informed.
Tiger Lily Marketing is best known for:
Media and marketing strategies
Branding/rebranding and brand reputation
Social media strategies and social account management
Speeches, presentations and public speaking prep/training
Key messages and content strategies
VIP and signature event design
Video, photography and editing
Growth and IPO expertise, global investor pitch decks
Media training and interviews
We continue to grow our network globally. We are connectors. We build trust-based relationships with clients who know we will deliver.
We align with business objectives, understand markets and target audiences, and design strategies before we communicate—with impact.
We only collaborate with industry leaders and experts we know and trust. You will not get passed on to a junior or pay for a learning curve.
When you want to mobilize, engage and excite people
Timing is everything when it comes to strategies, presentations, launches and campaigns—but what about momentum?
With a focus on the impact you can make in the weeks and months ahead, we specialize in rolling thunder strategies that gather power as they move forward.
First impressions are important, but lasting impressions are powerful.
If you have encountered obstacles or a crisis, we also know how to quiet a story when necessary.
Ready to make an impact? Email us to learn more.
We know how to pack a punch
We are a media and marketing company without walls (a “non-agency” agency). We break through barriers and build strong relationships.
We’re virtual and work remotely, with the flexibility to come to you.
We are “here” and “there” when, and where, you need us.
We’re passionate about community building
We’re self starters, go-getters, storytellers, and community builders. We choose our clients as much as they choose us. Over the years, some of our favourite causes have included:
- Live hosting Ottawa Race Weekend and helping the not-for-profit organization raise millions of dollars for charities in Ottawa
- Raising millions of dollars for the Children’s Hospital of Eastern Ontario (CHEO) as a telethon producer, co-host and champion
- Helping launch a charity from the top of Mt. Kilimanjaro and driving media coverage of the successful summit of soldiers with amputations
- Bringing awareness to the Trillium Gift of Life Network and increasing organ donation rates as a Community Champion
- Offering expertise to an advisory panel of Canada’s first post-graduate Victimology Program on issues related to media relations, victim issues and student mentorship
- Sponsoring children in the Philippines and producing a special series for CTV
- Building schools and community centres in Nicaragua and Kenya as a School Box Ambassador
If you have a meaningful vision, cause or passion, we want you to be heard. We will help you reach new heights.
Meet our team
Much has been said about her. “She’s boring” is probably not one of them. She is happiest building teams.
Kim is an established CEO and veteran marketing and communications entrepreneur, published book author, 25 year news anchor, reporter and producer with multiple awards including the Queen’s Jubilee Medal, Ontario Leading Women Leading Girls recipient, Ottawa’s Business Woman of the Year and the United Way Community Builder Award.
Kimothy possesses a remarkable contact and client list while producing exceptional results locally, nationally and internationally. She has helped raise millions of dollars for charities in her own hometown, a G7 Capital. She also co-authored a book, O Canada! A Celebration of 150 Years, that resides in the City of Ottawa’s time capsule.
She has climbed Mt. Kilimanjaro, went swimming with sharks and drove over the Alps in an RV. The last one she doesn’t recommend.
As a prolific connector, communicator and collaborator, Kimothy helps clients own their story, so it can be told effectively with the right timing and impact. She excels at designing and implementing 360-degree, multi-platform media, marketing and communications solutions for clients locally, nationally and internationally.
Recent clients include Ross Video, a half a billion dollar technology company, the Children’s Hospital of Eastern Ontario (CHEO), Ottawa Race Weekend, the Canadian Hospice Palliative Care Association, Ottawa Board of Trade, Invest Ottawa, iHR Advisory Services, Ottawa Community Housing, to name a few.
Prior to launching Tiger Lily Marketing (named for her Dad) under its first name, Ottawa Media Group in 2014, Kimothy wrapped up a 25-year career with CTV from a small village in Kenya, filing a W5 story that earned some of the highest ratings of the year with more than a million viewers. She considers being a foreign correspondent to be the pinnacle of Canadian journalism and a proud segue into business ownership.
Kimothy’s start at CTV was as a student apprentice, where she eventually learned all facets of television journalism in a G7 capital. This included managing a production team and running an entire local newsroom two days a week with her mentor Max Keeping. As the driving force behind the most successful weekend television Ottawa newscast in a generation, she steered countless teams through four corporate owners, vast technological change, increasing competition, and in a constantly evolving media industry.
She received one of the highest awards a journalist can receive, an Honourable Mention from the Radio Television Digital News Association (RTDNA) for her story about a dying little boy. She also hosted a documentary, Sexual Violence, Social Media and Society: Is Canada Facing a Crisis? that went on to win an international award, 2016 Telly Award (Bronze).
Instead of picking her 34th country to travel to next she has decided to drive an RV across her own country from Newfoundland to Vancouver Island where she was born (with a toy poodle while working on her lap top). What could possibly go wrong?
Andrée Paige is a senior communications strategist and written/visual content specialist whose career spans 25+ years providing a full suite of marketing and communications services to CEOs and their executive teams—integrating when-needed communications and content strategies, corporate ghostwriting, graphic and web design services, digital marketing, UX/SEO expertise, and more.
Fluent in English and French, Andrée helps clients grow (or repair) their public reputations, advance their business objectives, respond to crises, build stronger employee and client relationships, and launch new programs and services. Her communications strategies, key messages and content have been integrated in dozens of sectors nationally and internationally.
Andrée is certified in social media marketing. She is also an alumni of both the House of Commons Page Program and Canada’s Terry Fox Humanitarian Award.
Chris Day has more than 20 years of experience in public affairs, government relations, regulatory affairs, strategic communications, media relations, and issues management.
During his career, Chris has led teams of more than 50 employees with direct oversight and responsibility for budgets of up to $8M annually. He has served as a trusted advisor to CEOs, city managers, and Ministers of the Crown.
As Chief of Staff in two federal departments, Chris navigated very complex public policy and communications environments. He wrote speeches in the Libyan desert, briefed a U.S. Secretary of State, travelled to war zones, and met Nobel Laureates.
Sam Laprade, CFRE
Sam Laprade is a Certified Fundraising Executive (CFRE) who raises, invests and allocates funds to change lives and save lives. She has nearly three decades of experience working with non-profit leaders, board members, donors, and the community to design proven strategies and achieve their fundraising goals.
Leveraging her relationship skills and vast network, Sam’s services include donor data analysis, fundraising strategy and audits, staff and board coaching, philanthropic coaching (advice for generous donors), philanthropic and sponsorship plans for businesses, and speaking engagements.
Through speaking engagements at international, national or local conferences, Sam shares her insights, knowledge and passion to raise awareness about best practices and the message of philanthropy.
Michael Goldsmith is a global tourism industry veteran with more than three decades of experience in tourism development, destination marketing and management, hospitality, and aviation.
Michael and his extensive network of accomplished professionals provide counsel and thought leadership to clients of major travel brands around the world—identifying growth-oriented economic opportunities and supporting them with innovative, responsible and sustainable tourism strategies.
A prolific global traveller, he is often featured as a presenter or panelist at international conferences and events.
Jarrod Goldsmith is a Canadian small business community builder and is the embodiment of the small business spirit. He founded Sax Appeal (Canada's Premier Saxophone Ensemble), hosts both the eSAX Podcast series and Pivoted Success Podcast, has ~700 videos on the eSAX YouTube channel on entrepreneurship, small business knowledge and networking, and also founded eSAX (The Entrepreneur Social Advantage Experience); Ottawa’s largest entrepreneur networking community for small business. Using an interactive virtual event platform, and now known as eSAX Virtual Events, Jarrod has pivoted to hosting exciting virtual events for others.
Heather Boyd is owner and proprietor of Pillar IP, Inc., an intellectual property law agency with virtual offices in Ottawa, Toronto and Waterloo, Ontario. She has been working in the intellectual property law field since 2001 and is a registered Trademark Agent entitled to act on her clients' behalf before the Canadian Intellectual Property Office. Heather is also recognized by the United States Patent & Trademarks Office (US PTO) to act on behalf of Canadian nationals/companies. She founded Pillar IP, Inc. in October 2012.
Heather is an active member in the intellectual property community, currently holding the position of Past-Chair of the Membership and Information Committee of the Intellectual Property Institute of Canada (IPIC) and is an active member of the Non-Lawyer Trademark Agents Committee, Sole and Small Practice Committee and Women in IP Committee, a licensed member of the College of Patent and Trademark Agents (CPATA). Heather is an active volunteer and IP advisor in many community charities and not-for-profit organizations.
As a certified sommelier, Heather also volunteers her time at various galas, conferences, and events with wine & spirits presentations. She has been on the executive of several Whisky Tasting clubs in Ottawa as well and competed competitively as a Highland Dancer. Heather maintains a healthy lifestyle through fitness training and hiking. Heather has a vlog under the Pillar IP Youtube Channel for IP Somm™; an awareness campaign to make IP more palatable.
Natalie Pierosara is an award-winning investigative journalist who is passionate about telling stories that make a difference. She is also a social media influencer who posts regularly about advertisements, lifestyle and the environment.
Natalie dedicated 18 years to CTV Ottawa as a news reporter, producer and anchor. Prior to CTV, Natalie reported on Parliament Hill for Independent Satellite News.
Born and raised in Montreal, Natalie is fluent in French and English. She has a Bachelor of Arts degree in Broadcast Journalism from Concordia University.
Michelle Kay CPA, CMA, ACMA(UK)
Michelle is a seasoned consultant specializing in accounting, operating systems, business processes and procedures, training, best practice and business development. She enjoys the challenge of creating order from chaos, particularly when it removes the stress of that chaos from others and frees them to focus on what they do best.
Earlier in her career, she worked as the finance director and then acting executive director for SchoolBOX, a local charity whose mission is to make education possible for all children in Nicaragua and the world.
A life-long learner, Michelle is currently completing her Master in Philanthropy and Nonprofit Leadership at Carleton University.
Janet Gray, CFP® is a financial planner and Money Coach specializing in financial planning for business owners, pre-retirees and those in life transitions. Prior to 2018, Janet worked closely with Tiger Lily Marketing’s founder, Kimothy Walker, to ensure she had a strong financial base and to grow her assets in preparation for self-funding the startup costs of the company.
Before joining Money Coaches Canada in 2014, Janet worked as a full-service Certified Financial Planner® with a major Canadian financial institution for 13 years. Her specialized knowledge in both business and retirement issues has made her a go-to-expert for media such as CBC, CTV, Global, The Globe and Mail, Toronto Star, MoneySense.ca and The Canadian Money Saver magazine.
Beyond her passion to support small business owners and entrepreneurs in her community, Janet is also a Certified Professional Consultant on Aging (CPCA), an Elder Planning Counsellor (EPC) and a sought after speaker on financial planning and challenges in retirement.
Seeing the powerful shift that money mastery makes in people’s lives and businesses is what brings Janet the greatest satisfaction in her work.
Janet has been a member of the Orleans Chamber of Commerce (now the Ottawa Board of Trade) since 2001, winning the distinction of Financial Services Person of the Year twice.
Vincent is a bilingual, solutions-driven project manager and administrative marketing consultant specializing in personalized administrative, linguistic, communications, and marketing services. He began consulting at the age of 22, building a solid client base with repeat and retainer work.
Vincent is a grounded, effective collaborator who is valued for his research skills, attention to detail, resourceful ideas, and reliable track record for getting things done on time and on budget.
With Tiger Lily Marketing, he is especially motivated to improve people’s working lives, organizational systems and health. He is also passionate about being environmentally conscious and advocating for lowering our carbon footprint in both our work and personal lives.
Vincent earned a B.A. in Political Science and French Literature from the University of Ottawa. He plans to start an MBA at Telfer School of Management in Ottawa in the coming years.
Vincent is fluent in Français and English. He enjoys gourmet cuisine, strategy games, chess, board games, music, and literature. He is also a dog and cat person.
Tony brings more than 35 years of awarded television production experience to the Tiger Lily Marketing team. He primarily worked with the CTV Television Network, but he has also worked internationally with ABC World News Tonight, RAI Italia TV, Chinese TV (CCTV), NHK Japan Television, and Israeli Television, to name a few.
In addition, Tony was a member of the main broadcasting team during the 2015 FIFA Women's World Cup, the Children’s Hospital of Eastern Ontario (CHEO), and ROSS Video.
Tony has been recognized with the New York Film & Television Festival Editing Award, two Edward R. Murrow awards and numerous RTDNA (Radio Television Digital News) awards.
During his personal time, Tony is a multi-sports coach for club teams in his area. He is a guitarist and loves fine clothing.
Dan Waters has over three decades of experience shooting news, sports and documentaries.
During his career, he worked with CTV and travelled around the world with a national network news magazine show. He also worked as the principal videographer on many national, award-winning documentaries and news stories.
For the past several years, Dan has been supporting various U.S. and Canadian networks, the Canadian government, NGOs, and foundations as a freelance videographer.
Tiger Lily Marketing considers Kyra Lambert to be an entrepreneurial artist.
She launched her first company at 20 years old and has continued to channel her savviness in the organic social media space in support of many of our projects.
She has a knack for analyzing statistics, gaining followers and growing engagement to build brand recognition and strengthen brand loyalty.
Kyra is also works at an art gallery and is the inspiration behind the creative for the Tiger Lily Marketing brand.
Leslie-Anne "L.A." Barrett has worked as a makeup and hair stylist for more than two decades. She leads the hair and makeup department for CTV/Bell Media Ottawa and has a thriving freelance business.
She is also developing a skin and makeup line with The Loft empire’s Bruno Racine. Her curated line is called "L.A.'s Pick" and is being launched in Ottawa and Toronto.
L.A. appears on radio and television, was the director of makeup for Ottawa Fashion Week and is an alumni of "Project Runway Canada."
Other Associates to Be Announced
Stay tuned! Tiger Lily Marketing continues to grow and we will be announcing new associates very soon!
Other Associates to Be Announced
Stay tuned! Tiger Lily Marketing continues to grow and we will be announcing new associates very soon!
Tiger Lily News
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By choosing Tiger Lily Marketing, our clients benefit from executive-level media and marketing expertise that is diversified, agile and completely scalable.